THE 'BLACK ROOSTER': HISTORY, LEGEND & MITH

The first document containing the oldest reference to 'Chianti', meaning the wine produced in the area, is dated 1398.

Black Rooster

In the XVI century this wine was loved and drunk also by Popes. Around the year 1536, Pope Paolo III was adviced by Sante Lancerio, an historian and geographer, as well as his personal bottle-holders, to purchase it for his cellars.

It was in 1716 when the Grand Duke of Tuscany, Cosimo III, set the boundaries of the area of production of the Chianti wine, that is an area closed between the cities of Florence and Siena.  At that time, Chianti wine was already very successful.

In 1932, the suffix "Classico" was added to "Chianti" in order to discern the Chianti produced in the above mentioned area of origin from all the other wines.

In 1984, the Chianti Classico obtained the D.O.C.G. (Denomination of Controlled and Guaranteed Origin), that is the highest acknowledgment in Italy for quality wines. 

In 2016 was celebrated the 300th anniversary from Cosimo III’s promulgation; the same year was submitted a nomination proposal for the Chianti Classico territory to be considered for inclusion in UNESCO’s World Heritage List.

3 centuries of Chianti Gallo Nero

The Black Rooster's legend

Chianti Classico’s bottles have always been distinguished by a brand picturing the image of a Black Rooster, that is an historical symbol of the "Ancient Military Chianti Legion" dating back to Medieval times. A depiction of this ancient symbol by the painter Giorgio Vasari can be found on the ceiling of the "Salone dei Cinquecento" in Palazzo Vecchio in Florence.

Logos of the Chianti Gallo Nero

The history of this symbol also includes a singular legend set in Medieval times that is explaining how the geographical boundaries of the Chianti territory were decided. And the protagonist of this story is indeed a black rooster.

In the XIII Century, the Republics of Florence and of Siena were fighting bitterly to prevail over each other on the Chianti region, a land placed in between the two cities. In order to decide once and for all which part of the Chianti land should belong to Siena and which part to Florence, the two cities decided to resort to quite a bizarre method.

It was agreed that a knight on horseback would have to depart at sunrise from each city and then the boundary belonging to each city would be set at their meeting point. 

Fight between Rooster

It was agreed to leave at dawn and the signal for departure would be the song of a rooster.

Therefore, for the success of the mission, was decisive the choice of the rooster, rather than the rider or the horse.

Siena chose a white rooster, while Florence opted for a black one, which they kept closed in a small and dark chicken coop for many days.

So, on the day of the challenge, as soon as the Florentine people opened the chicken coop, the black rooster began to sing madly, even if the sunrise was still far away.

Its singing allowed the knight of Florence to start with hours of advantage over his opponent, who instead had to wait for the first lights of the day to start his own race. In the end, the knight from Siena rode for 12 kilometers only before meeting the knight from Florence: they met in the small village of Fonterutoli.

It was thus that practically the entire Chianti region passed under the rule of Florence: thanks to a black rooster!